Week 9 The Evolution of TikTok PPC

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 Many people in society know what TikTok is. It was first designed and created in 2016. But was shortly noticed and gained popularity in 2020. What TikTok is, a video-sharing app that permits users to make and share short-form recordings of any topic. It's basically mobile-based, even though you'll still observe TikTok recordings using the internet app. The stage permits users to urge imagination with their content utilizing filters, stickers, voiceover, sound impacts, and foundation music. 



This app is allowed for any age, 25% of viewers are root eh ages 10-19 years old, and 69% are viewers from ages 10-39 years old. The biggest concept to remember is the advertising will be to younger viewers than if it was Facebook or Instagram. The top 3 popular ad types shown on TikTok are Top View Ads, In-Feed Ads, and Branded Hashtags Ads. 

Top Views Ads: 5- 60 second video that plays immediately as the viewers open the app. This is also known as a video that pops up on the For You Page. 

In Feed Ads: These are native promotions that show up within the tab "For You" in the same way as the natural recordings of users. The in-the-feed TikTok Ads format locks in shoppers between 4-5 organic videos. Usually, the organization gives the foremost flexibility to sponsors for their campaigns. 

Branded Hashtag Ads: A sort of TikTok advertisement that boosts mindfulness, drives engagement, and builds a colossal fanbase. It happens when a brand supports a hashtag and makes a challenge to push the user's activities related to the hashtag. 



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