Week 13 The success of the use of Youtube Ads

-

 The best way to promote advertisements is by showing through all types of social media platforms. Instagram, Facebook, and Twitter are the top social media that helps kick off an advertisement through Ads, or post. What people don't know is that common YouTube video Ads are viewed more often than Instagram posts. When you click on a YouTube video first thing that pops up is a 30-second Ad. Then throughout the video, another Ad may pop up. 


YouTube advertisement campaigns are facilitated inside Google Advertisements, which makes testing or transitioning to your publicizing simple if you've as of now got Google Advertisements running. YouTube advertisements can be focused on the same gatherings of people as you Google show advertisements can, whether that is in-market, liking, socioeconomic, or indeed retargeting, etc. According to data in terms of age, 77% of people in the 15-25 age range and 77% of people in the 26-35 age range use YouTube, so the platform skews just slightly younger.

The top two ads that most audiences are familiar with are In-stream Ads (skippable) and In-stream Ads (non-skippable). 

In-stream Ads (skippable): When an Ad is playing on YouTube the first 5 seconds of the ad allow you to skip the ad or continue to watch. In many situations, there are several ads played and after the second Ad, they allow you to skip. 


 In-stream Ads (non-skippable):  When an Ad is playing they do not allow skipping the video and the audience does have to finish watching the YouTube video they have previously picked. 


Comments

Post a Comment

Popular posts from this blog

Week 15 Snapchat Ads starting to evolve

-
Image
 Snapchat is a very popular American mixed media instant informing app and benefit created by Snap Inc., initially Snapchat Inc. One of the central highlights of Snapchat is that picots and messages are more often than not as it were available for a brief time some time recently they ended up inaccessible to their recipients. Ads are not as commonly shown on Snapchat then they would on YouTube or Instagram.  Snapchat actually allows audiences to create their own Ads to be shared worldwide or even with their friends on Snapchat. When you go on Snapchat they have a Snapchat Ads manager that lets you create, launch, and manage Snapchat Ads that reach a global audience, reaching impactful results.  Snapchat also works where you will have ads pop up on a person's phone based on the data, on and off Snapchat that they can what ads Snapchat provides that you saw on other social media platforms. This is called Activity-Based Advertisements. For example, on the off chance you expl...
Read more

Week 11 The challenges behind job-hunting

-
Image
Finding and applying for a job may be the hardest part of being an adult. It so many feelings in one when turning in a resume. From rejection letters to awkward interviews, finding the idealize work is upsetting, to say the slightest. It can be overpowering, to the point where your work-chasing process feels totally miserable. Lots of companies will have thousands of job applications but they look for the one thing a resume and if they don't see it you are left in the air to keep searching. There are pros and cons to job hunting especially starting at square one. This may be true off the bat when you're trying to find your first job or if you're changing careers. Several resources and websites can help assist you and direct you in the right way especially based on your resume and experience. This is the great thing about the internet but when you are stuck in a hole there are other opportunities to find your passion in a job.  It is super important to know that everyone is ...
Read more

Week 14 Different Audience on the Social Media Platform

-
Image
Advertisements for a company have pros and cons, especially sharing their product throughout different social media platforms. As social media is evolving new apps are being created and advertisements continue to grow. There are steps before posting advertisements because they have to focus on the age range to send eye-grabbing Ads. Since Instagram and Facebook have been around for so long these are the most popular Advertisement apps since they were created. The growth of each app is that new age ranges join in the app. Facebook is an older user app and Instagram is a younger individual app where both advertisements need to be different on both ends.  In the graph shown above, younger individuals use Instagram, Twitch, and Snapchat. Whereas the older age range uses LinkedIn, Pinterest, and Reddit. The advertisements between each app are they will share what will attract the attention of the viewers. For example, Ads on Facebook would be purchasing tools, car commercials, etc. Wher...
Read more