Week 1 Social Media Marketing Ads

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As social media has evolved over the decades, ads have evolved their way into different social media platforms based on the topics being shared. For example, when a person looks up shoes usually an ad from Nike or Adidas may come up on that individual's social media app. These companies are very well known but they continue to become popular by sharing ads throughout platforms for example YouTube, Instagram, TikTok, etc. PPC is also known as Pay-Per-Click. For a better explanation, businesses are being promoted on different social media platforms based on their audience. Once an individual clicks on their ad, they pay a fee to the host to continue advertising their product. PPC also allows them to either switch platforms for a different type of audience or completely opt out and find a different way to make more money if they are losing too much. As social media platforms evolve, businesses will find more ways to broadcast their ads to better the eyes of the audience. 

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