Week #1 Social Media Marketing Ads

A skillful employee is a long-term employee for a business. In-demand abilities may guarantee that workers keep relevant skill sets and that companies have the talent they need to fulfill their changing business needs. New skills and technology have developed over decades and it is important to keep employees up to date to keep a business successful instead of falling down.  Linked In takes the time to research the top 10 In-demand skills that businesses look for in an employee to see if they are capable of taking on the responsibility given to them. The top 5 In-demand are  Management, Communication, Customer Service, Leadership, and Sales.  Management:  Management takes on a huge role in a corporation. This skill takes on the responsibility, engagement, and control of an individual for a company to maintain success and stability. This skill falls as number 1 since all these skills fall into management.  Communication: Communication is the next best skill ...

 Visuals are the eye candy of any social media platform. The importance of visuals is to attract the audience but also explain the post in a better understanding. As well as for social media apps such as Twitter, Instagram, and Facebook are very big image-posting apps, to show pictures of families, food, clothing, or vacation trips. As many say a picture is worth 1,000 words, so it helps us express and understand emotion. As time evolved Newspapers were huge as they were only words and no images before social media Magazines found their way and focused on more images than words.  For many businesses, images play a big role in presentations and data to show statics of how the company is doing over a long period. Aside from images, videos help draw attention to the audience. Such as TikTok's, commercials, and ads for different companies. Images help inspire and motivate their audience as they understand what is being presented on the poster, street work, and social media po...

  Over the last few decades, social media has made huge growth throughout society. As many may not know the growth of social media has hurt others' mental health, social skills, and physical and mental appearance. Different apps for example, Instagram, Snapchat, TikTok, etc. give people the ability to close off the real world and connect, and share through social media.  In 2022 research from Andrew Hutchinson, found that the most negative apps used on social media today are Reddit, Snapchat, and Instagram. The owners of each app continue to create updates to make that app "better" as it has torn so many people's mental health. For example, Snapchat and Instagram have created filters such as "The Beauty Filter" to show what the reality of a pretty person is. With that being said, with the social media platforms continuing their growth it will only continue to get worse. People are now living through social media as they can communicate with others, online sh...

  As social media has evolved over the decades, ads have evolved their way into different social media platforms based on the topics being shared. For example, when a person looks up shoes usually an ad from Nike or Adidas may come up on that individual's social media app. These companies are very well known but they continue to become popular by sharing ads throughout platforms for example YouTube, Instagram, TikTok, etc. PPC is also known as Pay-Per-Click. For a better explanation, businesses are being promoted on different social media platforms based on their audience. Once an individual clicks on their ad, they pay a fee to the host to continue advertising their product. PPC also allows them to either switch platforms for a different type of audience or completely opt out and find a different way to make more money if they are losing too much. As social media platforms evolve, businesses will find more ways to broadcast their ads to better the eyes of the audience. 

 About me  Hello everyone welcome to my blog! My name is Skylar Pineda I am a senior at Benedictine University, majoring in Communication and minoring in Marketing. Within my four years at Benedictine, I am currently a part of the Softball team. As well as an OL (orientation leader). I have some experience with social media as I run the Benedictine softball social media accounts. I am super excited to be a part of this class and learn more about social media marketing the roots of everything!